Cape Canaveral Beach Resort

Cape Canaveral Beach Resort

Cape Canaveral: where beach vibes, surf culture, and the spirit of exploration come together.

The challenge? The resort feels a bit stuck in the past—lacking inspiration. The surf and beach theme feels too predictable, the atmosphere leans too heavily on being kid-centric, and it’s missing the magic of its unique location. There's so much untapped potential in its rich history, stunning setting, and connection to the future.

Concept

Cape Canaveral: where laid-back beach vibes, surf culture, and the excitement of space exploration collide.

The idea was to blend the best of both worlds—surfing and stunning beaches with the innovation and adventure of space exploration—right into the logo. At first glance, you’ll notice a surfboard in the center, but look closer, and it doubles as a rocket ship. To the right are waves, capturing the coastal charm, and on the left, stars symbolize the connection to the cosmos. It’s all about showcasing Cape Canaveral’s unique vibe while giving it a sleek, more sophisticated edge to appeal to an upscale, adult audience.